SUNNY SIDE UP
PET OINTMENT ‘Animark’ KIT
This kit contains the pet ointment product from Sunny Side Up (SSUP), the Sunniest Company on Earth for Animals.
HEAZ was inspired to create this bright package by the brand’s mascot, EGGSY, a soft-boiled character reminiscent of the warm sun shining down on the world.
The exterior features a cracked egg held together with a whimsical band-aid,
while the interior features a yolk comforting hurt animals to visually represent Sunny Side Up’s vision of a world filled with happy pets.
The animals pop up to give it a 3 dimensional look, and there is a button in the back that lights up the yolk sun, which can be used as a night light in daily life.
Client. SUNNY SIDE UP
Year. 2022
Brand Location. Global & South Korea
Division Creative Director. Gunae Shin
Art Director. Jieun Kim
Designer. Jiseul Park, Daeun
Photographer. Junghun Yeom
Press Kit / Influencer Kit *
This is a special package, produced in small quantities to promote and deliver the brand’s concept and message.
It is provided to reporters and influencers and presented as a gift for the launching and special events.
This is a special package, produced in small quantities to promote and deliver the brand’s concept and message.
It is provided to reporters and influencers and presented as a gift for the launching and special events.
My pet's skin is just as invaluable as mine.
ANIMARK is an ointment made exclusively for pets, and can help heal ANY ANimal's MARK or superficial wound.
It has completed clinical tests without animal testing through In Vitro testing, and has been approved by the FDA, known for their rigorous standards.
The ointment is safe for pets to lick.
